Sitting Down With Creative Director and Influencer, Alisha Cohen
When we launched TOC, Alisha Cohen, was one of our first followers. Over the past several years, we’ve become huge fans of her beautiful and cheerful content. In our interview, Alisha told us all about her agency, Lish Creative, life with her dog, Mona, and her human baby girl, how you can get started making stop motion content, and so much more.
Alisha (above with her husband and dog, Mona), is adjusting to life as a mom. She tells TOC, “If there’s a work project I want to take on, it now requires an entire village around me to make it happen.”
We are obsessed with the vibrant photo, video, and stop motion ads that you make for clients through your business Lish Creative. How did you come up with such a defined and recognizable aesthetic?
My whole aesthetic started with finding objects in my every day life that brought me joy! When I started the business, I was working for another agency for my “day job” and everything was very dark and moody. I was looking for a bright and colorful creative escape.
You’ve worked with a lot of big clients. Tell us about one of your all time favorite campaigns?
It’s always the most exciting to work with brands that I love and personally consume! I also love to travel for work, so traveling to Bermuda to shoot the Hamilton Princess Resort was one of my favorite projects!
How do you manage relationships with big clients so that you make them happy and stay true to your style and values?
This part of my job is tricky! I’m a creative, yes, but as a business owner, my main goal is always customer service. Happy clients come back with repeat business and happy clients refer you!
We love it when you turn household objects into props for your campaigns. Do you have any favorite props that you’ve DIY’ed?
We used plaster to create faked whipped cream once, that was pretty cool!
Tell us about your dog, Mona.
Mona is a five year old golden doodle with lots of energy and personality. We rescued her in 2019 when she was four months old and we’ve had to work through a lot of anxiety and have focused a lot on confidence building!
Mona [above on the bed] has moved around a lot for Alisha’s husband’s journey studying orthopedic surgery.
Does Mona ever participate in campaigns you’re working on?
Yes! She knows that cameras equal treats! She’s been part of campaigns for Purple Mattress and GNC, among others.
You’re also a new mom to a baby girl. How has motherhood changed you?
It’s just given me a whole new outlook on how I prioritize my time and where I’m spending my energy. If there’s a work project I want to take on, it now requires an entire village around me to make it happen.
How is Mona adjusting to life with the baby?
She’s slowly getting used to not being the center of attention, but we can tell she loves baby C and we try to include her as much as we can. She will lay on the bed next to us during feeding and diaper changes, and always enjoys a family walk.
Your husband is an orthopedic surgery sports medicine fellow and you’ve moved around a lot for his medical training. How has moving impacted Mona?
In each new place we go, we try to get Mona out and about and familiar with the new neighborhood and surroundings. This time has been the easiest transition so far because we moved close to my parent's house, and she’s very comfortable there. She’s best buds with their dog, Holly (another rescue doodle mix) and they have an acre fenced in for them to run and play. We take her over there as much as we can and she just loves it so much.
Tell us about your online course.
Slaytheflatlay is the ultimate online resource for learning how to take your own product photos, videos and stop-motion animations. It has four hours of content, plus free downloads like my gear guide and a photoshoot planning guide. You can find out more at lishcreative.com/course.
If someone in our community wants to learn how to do basic stop motion, what are some resources that they should check out to get started?
I have a lot of blogposts and Instagram reels on this topic! You can find them at lishcreative.com/blog
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